Atomberg Efficio Alpha
Atomberg
8.2/10
₹2,84949% off
Anyone replacing an old induction fan who wants the electricity bill to drop
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🌀 Ceiling fan
Brand: Longway
Longway Luminair BLDC
1200 mm BLDC ceiling fan, 28 W, with remote
8.0/10
Our editorial score
Very good — recommended
Replacing an old induction fan to cut the electricity bill
- Filtration
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- CADR
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- Coverage
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- Noise
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About this ceiling fan
- Rated at 28 W, roughly ₹564 a year to run at 12 hours a day
- 8.2 CMM per watt — a typical induction fan manages about 4
- 230 CMM of air delivery, enough to reach the corners of a large room
- 400 RPM top speed for a strong downdraught
- Remote included, so no wall regulator is needed
How it scores
Air delivery8.2
Build & finish7.2
Value for money8.2
Electricity cost8.5
Warranty & service7.2
How to read our recommendations: comparisons use published specifications, listed prices and editorial assessments. Scores are not measured performance results. Our lab section publishes protocols; it currently has no completed test results. Prices and availability can change after the check date shown. Research and scoring method · Affiliate disclosure.
Catalogue listing — not a hands-on review
We have not tested this unit. The specifications below are parsed from the manufacturer's own listing, the features are their wording, and the score is calculated from those specifications rather than assigned by an editor. For models we have examined in depth, see our ranked ceiling fans guides.
About this model
The Longway Luminair BLDC is a 1200 mm BLDC ceiling fan selling for ₹2,398 on Amazon.in (MRP ₹6,881, so 65% off on the day we checked). That is well under the ₹3,699 typical for a BLDC ceiling fan in this catalogue.
Power draw is listed as 28 W and 230 CMM of air delivery (8.2 CMM per watt). Running 12 hours a day through a 210-day summer, that comes to about ₹564 a year at ₹8 a unit, against roughly ₹1,512 for a 75 W induction fan.
It comes with a remote, a built-in light and 3 blades. This is a catalogue entry, not a hands-on review. Every number above is taken from Longway's Amazon.in listing (ASIN B0H99VM8VS) as it stood on 12 October 2026, and the score is worked out from those numbers alone.
Manufacturer's stated features
- Rated at 28 W, roughly ₹564 a year to run at 12 hours a day
- 8.2 CMM per watt — a typical induction fan manages about 4
- 230 CMM of air delivery, enough to reach the corners of a large room
- 400 RPM top speed for a strong downdraught
- Remote included, so no wall regulator is needed
Worth noting
When this is not a good choice
Every condition below is derived from this product's published specifications and from how it compares with the ceiling fans we track — so you can check each one against your own room, supply or budget rather than take our word for it.
You live outside a metro or a major service town
Longway's service network is rated limited rather than excellent. Spare parts and callout times decide how a ceiling fan holds up over the years, so check service for your pin code before you buy.
How we score service reach →
Full specifications
| Sweep | 1200 mm |
|---|---|
| Motor | BLDC (brushless DC) |
| Input power | 28 W |
| Air delivery | 230 CMM |
| Speed | 400 RPM |
| Service value | 8.2 CMM/W |
| Blades | 3 |
| BEE rating | 5 star (as listed) |
| Remote | Included |
| Integrated light | Yes |
| Electricity / year | about ₹564 at ₹8/unit, 12 h a day |
| Finishes listed | 6 |
Specifications are from manufacturer literature and were checked at the last price-verification date. Brands occasionally revise stage counts, tank sizes and warranty terms without changing the model name — confirm against the current listing before purchasing.
About Longway
A value-focused Indian fan brand sold mostly online, with many low-priced induction ceiling fans and a few BLDC models. It competes on price rather than on published performance figures.
Service: limitedPrice band: budget
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