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Renting a purifier typically costs ₹299-₹599 a month with installation, filters, servicing and repairs all included. Over three years that is ₹10,700-₹21,500 — often more than buying outright. So on pure cost, buying usually wins.
Renting wins on three specific things, and they are not cost. It transfers all service risk to the company, which is the single biggest frustration in this category. It requires no capital outlay. And it moves with you, which matters enormously if you change cities every couple of years.
So the rule is straightforward: if you own your home and expect to stay, buy. If you rent, move frequently, or have been burned by service before and want someone contractually obliged to fix it, subscribe. Livpure and DrinkPrime run the most established plans; Native by Urban Company effectively offers the same service certainty on a purchased unit.
Read the contract for three things: minimum lock-in period, the charge if you relocate, and who pays if the unit is damaged.