support · Pan-India

Water Purifier Customer Care: How to Reach Every Major Brand

We deliberately do not publish brand customer-care phone numbers on this page, and the reason is worth stating: purifier support numbers change, regional numbers differ, and stale numbers are actively harmful — they send people to dead lines or, worse, to third parties impersonating brand support.

Instead, go to the brand's official website and use its service-request form or the number published there. That is always current, it creates a service ticket with a reference number, and it protects you from the fake-service-centre problem, which is genuinely common in this category.

Each brand page on this site links to its official support page. Below is what to have ready and how to escalate.

How to book service properly with any brand

Go to the brand's official website — not a search result advertising 'authorised service centre'. Many of those are third parties with no brand relationship.
Use the service-request form or the number published on that official site. Insist on a ticket or complaint reference number.
Have ready: exact model name, serial number, purchase date, installation date, and a clear description of the symptom.
Note the promised response window, and the ticket number, in writing.
If nobody attends within the promised window, escalate using the same ticket number rather than raising a fresh request — a new ticket resets your clock.

Important

Beware of sponsored search results and stickers on your purifier offering 'authorised service'. Independent operators frequently pose as brand service centres, charge more, and fit non-genuine parts that can void your warranty. Always start from the brand's own website.

Where to find each brand's official support

KENT — kent.co.in, customer care section.
Aquaguard / Aquasure / Eureka Forbes — eurekaforbes.com service section (all three share the same network).
Pureit — pureitwater.com India customer care.
AO Smith — aosmithindia.com support.
Livpure — livpure.com service request.
Havells — havells.com customer care.
LG — lg.com/in/support.
Blue Star — bluestarindia.com customer support.
Native by Urban Company — service is booked in the Urban Company app.

If your warranty period has ended

Out of warranty, you are not restricted to brand service, and local technicians are often faster and cheaper for straightforward jobs. The trade-offs are genuine though: parts may be non-genuine, and there is no accountability if something is fitted incorrectly.

Our practical advice: use brand service while under warranty and for anything involving the membrane, and consider a trusted local technician afterwards for routine filter changes — but insist on seeing the parts being fitted, and keep measuring your output TDS so you can verify the work.

Frequently asked questions

How do I book a KENT RO service?

Use the customer care section on KENT's official website, kent.co.in, and raise a service request there — or use the number published on that page. Insist on a ticket reference number. Have your model name, serial number and purchase date ready. Avoid third-party sites advertising 'authorised KENT service', which frequently have no brand relationship.

Why don't you list customer care phone numbers?

Because they change, they differ by region, and a stale number is worse than none — it sends people to dead lines or to third parties impersonating brand support. The brand's own website always carries the current number and a service-request form that generates a traceable ticket, which is what you want if you later need to escalate.

Can I use a local technician instead of brand service?

After your warranty period, yes — local technicians are often faster and cheaper for routine filter changes. While under warranty, use brand service, since third-party parts and servicing commonly void warranty. Either way, insist on seeing the parts fitted and keep measuring your output TDS so you can independently verify the work.