mid segmentService: goodSince 20221 models reviewed

Native by Urban Company Water Purifiers: Review, Models & Prices (2026)

Part of Urban Company · Gurugram, Haryana

Models reviewed

Price from

₹16,999

Top score

8.3/10

Service reach

good

Buy Native by Urban Company if

You live in a metro Urban Company serves and want to stop thinking about AMCs
You value app-based service booking over a brand's own call centre

Look elsewhere if

You are outside Urban Company's service cities
You want a brand with a 20-year record of filter availability

Urban Company's own-brand purifier, and the most interesting new entrant in years. The pitch is service-first: because Urban Company already owns the technician relationship, installation and servicing are app-scheduled with transparent pricing — the single biggest pain point in this category.

Native by Urban Company strengths

App-based, transparently priced service with no franchisee haggling
Genuinely high water-recovery design with a smaller reject ratio
Clean, compact industrial design and useful app-based filter tracking

What to watch for

Available only where Urban Company operates — check your pin code first
Short track record; long-term reliability data does not exist yet
No physical retail presence to inspect the unit before buying

Native by Urban Company water purifiers — full range with prices

1 Native by Urban Company model reviewed, ranked by our editorial score. Prices are indicative street prices — always confirm on the marketplace before buying.

1 Native by Urban Company products

Sort

1Compare
🏆 Best Service ExperienceNative by Urban Company
Native M1 by Urban Company
Service-first purifier with app-scheduled maintenance
8.3/10our editorial score
- RO + UV + Mineral cartridge
- 7 litres storage tank
- Suitable up to 2000 ppm input TDS
- Water recovery: High-recovery design, low reject ratio
- TDS controller — retains essential minerals
- Warranty: 1 year
₹16,99915% off
M.R.P. ₹20,000 Save ₹3,001
Running cost: ≈ ₹2,800/yr
Indicative price, verified 2026-08-01. Confirm on the marketplace before buying.
Read full review →

Native by Urban Company service, AMC & customer care

Native by Urban Company's service network is rated good in our assessment. That means solid coverage in cities, but you should verify your specific pin code before ordering.

Before ordering any purifier, call the brand's customer care, give them your pin code and ask two questions: is there a technician covering this area, and how many days does a filter-change request typically take? Then ask for the AMC price in writing. That five-minute call prevents most of the regret in this category.

Raise service requests through Native by Urban Company's official website only — https://www.urbancompany.com/native. Third parties advertising "authorised Native by Urban Companyservice" frequently have no brand relationship, charge more and fit non-genuine parts.
Always insist on a ticket or complaint reference number, and note the promised response window.
Ask the technician to record input and output TDS readings on the service slip at every visit. It is your evidence base and it makes vague diagnoses much harder to sustain.

How to reach every brand's customer care properly →

Native by Urban Company — frequently asked questions

Is Native by Urban Company a good water purifier brand?

Yes — Native by Urban Company is a good choice if you want a low-maintenance RO and live in a city Urban Company serves. Native launched in 2022 as Urban Company's own appliance brand, and its M-series purifiers are designed around one promise: filters that last up to two years and no annual AMC. For a household tired of six-monthly service calls, that is a genuine difference. Buy it if: you live in a metro urban company serves and want to stop thinking about amcs. Look elsewhere if: you are outside urban company's service cities.

Which is the best Native by Urban Company water purifier?

The Native M1 by Urban Company at around ₹16,999 is our top-scoring Native by Urban Company model at 8.3/10. Metro buyers who have concluded that the real product in this category is the service contract.

How do I contact Native by Urban Company customer care?

Use the official support page on Native by Urban Company's own website (https://www.urbancompany.com/native) and raise a service request there, insisting on a ticket reference number. We deliberately do not publish support phone numbers, because they change and stale numbers send people to third parties impersonating brand service. Have your model name, serial number and purchase date ready.

What is the Native by Urban Company AMC cost?

For a domestic water purifier, expect a comprehensive AMC covering all consumables to cost roughly ₹2,500-₹4,500 a year, more for copper, alkaline or hot-water models. Native by Urban Company pricing is quoted locally and varies between cities, so get it in writing and confirm explicitly whether the RO membrane is included — that is the most common exclusion.