KENT Gold Optima
KENT
- Hollow-fibre UF membrane
- 10 litres tank
- Up to 200 ppm TDS
Homes on genuinely low-TDS treated municipal supply — Kerala, coastal Karnataka, Srinagar, Himachal.
View detailsBrand: Brita
Taste and chlorine filtration with zero installation
Our editorial score
Adequate — buy only for its niche
Offices, hotel rooms, travel, and improving the taste of already-safe municipal water.
A Brita jug is a taste appliance, not a safety appliance, and conflating the two is genuinely dangerous. It will make chlorinated municipal water pleasant to drink and stop your kettle furring up. It will not protect you from bacteria, and it will not reduce TDS by any meaningful amount.
Used for what it is — a desk jug in an office, a travel companion, a way to make already-safe water taste better — it is a good product. As your household's primary drinking water protection in an Indian city, it is the wrong purchase.
| Purification | Activated carbon + ion exchange (MAXTRA cartridge) |
|---|---|
| Capacity | 2.4 litres total / 1.4 litres filtered |
| Electricity | Not required |
| Reduces | Chlorine taste and odour, limescale, some metals |
| Does NOT remove | TDS, bacteria, viruses, arsenic, fluoride |
| Cartridge life | Approximately 100 litres / 4 weeks |
Specifications are from manufacturer literature and were checked at the last price-verification date. Brands occasionally revise stage counts, tank sizes and warranty terms without changing the model name — confirm against the current listing before purchasing.
The global leader in filter jugs. Brita is not an RO alternative — its activated-carbon and ion-exchange cartridges improve taste, cut chlorine and reduce limescale, but they do not remove dissolved salts, so they cannot fix high-TDS Indian groundwater. Excellent for low-TDS municipal supply, travel and offices.
KENT
Homes on genuinely low-TDS treated municipal supply — Kerala, coastal Karnataka, Srinagar, Himachal.
View detailsPureit
Low-TDS treated supply, homes with unreliable power, hostels, site offices and second homes.
View detailsFree consultation · Pan-India
Tell us your city, your water source and your budget. For homes we will recommend the right technology — including telling you when a ₹3,000 purifier is genuinely enough. For offices, societies and factories, our team will size a system against your water report and send a specification-backed quotation.
Or email betterworkindia@gmail.com — attach a water analysis report and we can quote faster.
Homes
Right-sized recommendation for your TDS, not the most expensive unit
Offices & societies
25 LPH to 2,000+ LPH, sized on headcount and feed water
Industry
Pharma, food, textile, boiler feed — engineered to your specification
Service & AMC
Installation, repair and AMC with written response times