Head to head

Native M1 by Urban Company vs KENT Grand Plus: Which Should You Buy?

Specification comparison between Native M1 by Urban Company and KENT Grand Plus
Specification	Native M1 by Urban Company 8.3/10	KENT Grand Plus 8.9/10
Our score	8.3/10	8.9/10
Street price (indicative)	₹16,999	₹16,499
MRP	₹20,000	₹20,500
Brand	Native by Urban Company	KENT
Best for	Metro buyers who have concluded that the real product in this category is the service contract.	Families on borewell, tanker or high-TDS municipal supply who want the safest all-round choice.
Annual running cost (indicative)	₹2,800	₹3,500
Purification	RO + UV + Mineral cartridge	RO + UV + UF + TDS Controller
Storage capacity	7 litres	9 litres
Purification capacity	12 litres/hour	20 litres/hour
Max input TDS	2000 ppm	2000 ppm
Water recovery	High-recovery design, low reject ratio	Up to 50% (Save Water technology)
Service	App-scheduled with transparent fixed pricing	—
Power	36 W	60 W
Warranty	1 year	1 year warranty + 3 years free service
Tank material	—	Food-grade plastic
Filter life	—	RO membrane ~12 months, sediment/carbon ~6 months
Dimensions	—	39.5 x 26.5 x 55.5 cm
Mounting	—	Wall-mount or counter-top
Purification score	8.5	9.2
Build quality score	8.5	8.5
Value for money score	8.4	8.8
Running cost score	8.8	8.4
Service network score	9.3	9.5
Pros	Service is scheduled in an app at published fixed prices — no franchisee negotiation Genuinely high water recovery with a low reject ratio Clean, compact design with app-based filter-life tracking Lowest realistic annual running cost in the mid segment	Handles input TDS up to 2,000 ppm, which covers almost every Indian borewell Save Water technology recovers roughly 50% versus the 20-25% of older RO designs TDS controller lets you dial mineral retention rather than stripping the water flat 9-litre tank is genuinely enough for a family of five during a supply cut
Cons	Only available in cities where Urban Company operates — check your pin code first Short track record; no long-term reliability data exists yet No retail showroom to inspect it before buying	Bulky and visually dated; it will dominate a small kitchen wall UV lamp is a serial consumable and adds to the AMC after year three No hot water option in this model
Where to buy	Official store	Amazon Flipkart

Choose the Native M1 by Urban Company if…

Service is scheduled in an app at published fixed prices — no franchisee negotiation
Genuinely high water recovery with a low reject ratio
Clean, compact design with app-based filter-life tracking
Lowest realistic annual running cost in the mid segment

₹16,999 · Full review

Choose the KENT Grand Plus if…

Handles input TDS up to 2,000 ppm, which covers almost every Indian borewell
Save Water technology recovers roughly 50% versus the 20-25% of older RO designs
TDS controller lets you dial mineral retention rather than stripping the water flat
9-litre tank is genuinely enough for a family of five during a supply cut

₹16,499 · Full review

The deciding factors

If someone asks for one water purifier recommendation without telling me anything about their water, this is the answer. The Grand Plus is not the prettiest or the cheapest unit in this list, but it is the most consistently correct one: an RO membrane rated to 2,000 ppm input, UV and UF stages behind it, and a TDS controller so that low-TDS supply does not get stripped to tasteless.

Against that, Native M1 by Urban Company makes its case differently: Urban Company worked out something the incumbents have known for forty years and never fixed: in water purification the hardware is commoditised and the actual product is whoever shows up when it breaks. Native inverts the usual model — the company that already owns your technician relationship now makes the appliance, so servicing is booked in an app at a published price instead of negotiated with a franchisee who has every incentive to upsell you.

Our practical advice: unless the KENT Grand Plus's specific advantages match a real constraint you have — tank size for long water cuts, a higher TDS rating for brackish supply, hot water you will genuinely use — the cheaper unit is the better purchase. In this category, paying for capability you will never use is the most common way money gets wasted.

Frequently asked questions

Native M1 by Urban Company or KENT Grand Plus — which is better?

On our overall scoring, the KENT Grand Plus edges it at 8.9/10 against 8.3/10. Families on borewell, tanker or high-TDS municipal supply who want the safest all-round choice. But the KENT Grand Plus is cheaper at ₹16,499, and if the specific advantages of the KENT Grand Plus do not apply to your situation, the cheaper unit purifies water just as safely.

What is the price difference between Native M1 by Urban Company and KENT Grand Plus?

The Native M1 by Urban Company is around ₹16,999 and the KENT Grand Plus around ₹16,499 — a difference of about ₹500. Both are indicative street prices that change frequently, so verify on the marketplace before buying. Also compare annual running cost, which can differ by more than the purchase price over five years.

Which handles high TDS water better, Native M1 by Urban Company or KENT Grand Plus?

The Native M1 by Urban Company is rated for input TDS up to 2000 ppm and the KENT Grand Plus up to 2000 ppm. They are equally capable on this measure, so decide on tank size, running cost and service instead.

Still undecided?

Tell us your city, your water source and your TDS if you know it, and we will tell you which of these two is right for you — or whether a third option fits better.